Tag: Startup Success

Innovating AgTech Bonus Episode Transcript

What will agriculture be like in 100 years?

[Theme Music plays]

Hannah Senior: When I was recording the Innovating AgTech documentary, I finished

most of my interviews by asking what agriculture would be like in 100 years time. When

we’re talking about AgTech, we’re talking about steering a course to the future, a

collective active imagination about how things could be. My guests came from all over

the world, many areas of food and agriculture, and so the answers were illuminating.

This bonus podcast is to share some of those answers that I heard, and I hope you’ll

find them as interesting as I did.

[Theme Music plays]

Hannah Senior: Andrew Todd’s farm, in Australia’s wheatbelt, has been in his family for

generations. So, he pondered the future by reflecting on the past.

Andrew Todd: My grandfather’s still on this earth. He’s 92 and I don’t really think I know

anyone more passionate about agriculture. And he keeps up to date. He reads every

paper, he listens to the radio. Anything agriculture, he just lives and breathes it, right?

So, I can talk to him about drones and swarm bots.

Andrew Todd: The other day, I was talking to him about… On our harvester now,

another thing that we’ve added to it, it hasn’t got enough bells and whistles on it, we’ve

added a new infrared analysis machine so we can have on the go, as well as yield

mapping, we can map protein, moisture, in canola. We map oil colour as well. So, in

barley we have colour. So, I was explaining to him, “Oh, yeah, we can manage the

logistics of grain quality in the paddock, because I know what it is as it’s coming into the

harvester.” And that sort of thing just blows his mind.

Andrew Todd: He said to me, “Well, I can remember walking home in the dark two

miles, from a night on the harvester when I was 13 years old, to tell my grandfather that

I’d harvested a hundred bags of wheat for the day because it was the first time I’d ever

done it.” And we do a hundred bags in under an hour. So, when you ask me that

question, I think God, look at what’s changed in his lifetime. I wouldn’t have a clue. He

could not have imagined those things. So, I think I’m thinking out there when I say, “Oh,

there’ll be a lot of robots, there’ll be swarms. There’ll be less people and more small

machines and technology is the obvious answer, isn’t it?” But what that looks like I don’t

know because what I’m talking to you about, we can already see, that’s already here. It

just isn’t widely adopted. So, that answer’s going to cover 20 years. One hundred? I

have no idea!

Hannah Senior: Sarah Nolet, the CEO and founder of AgThentic and partner at

Tenacious Ventures, has mixed feelings about the future but she hopes that new ways

of thinking will light the path towards sustainable agricultural practices.

Sarah Nolet: Oh my gosh, this is such a terrifying question. I’m very worried about

what… I mean the planet will be okay, the rock will still be here, but the humans and the

animals are, I think, in pretty big trouble. So, I expect we will see growing different

things in very different places. We’ll see a lot more controlled environment. I think the

way we farm and think about food will have to be really different. I try to be optimistic,

I’m a little bit of a pessimist maybe by nature. But when I think optimistically, there’s a

real potential for agriculture to be part of the solution to many of these problems through

how we manage our land, how we manage our water, and opportunities to sequester

carbon. Absolutely the time is now, and we need to act on that.

Sarah Nolet: That’s new business models, new ways of thinking, new technologies,

new policies. Actually, I shouldn’t say new technologies. We really do have all of the

technologies we need. It’s truly a human coordination challenge at this point. I hope that

in a hundred years we look back and say, “Wow, I’m so glad we recognized the role that

agriculture and land management had to play, and got our act together to enable that to

be true, and helped find ways to make farms sustainable and profitable and providing

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AgTech Bonus Episode Transcript

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will agriculture be like in 100 years?

food for our growing population.” I don’t really think we have a choice and so I think

that’s a bright future for agriculture, because it is a unique opportunity than other sectors

that really only are part of the problem, not able to be part of the solution.

Hannah Senior: Craige McKenzie, a precision agriculture specialist and farmer in New

Zealand, considers access to water and continued advancement in AgTech as two key

factors for securing our global future.

Craige McKenzie: What were we doing a hundred years ago, you know? We were just

getting tractors. Who was thinking about GPS, there’s a few stars in the sky but not too

many satellites. So, how do we view that? What we know is climate is changing. People

have to adapt. We’ll be growing different crops in different areas, under the current

change that we’re seeing around the globe. We need to make sure that people are

upskilled in that situation and we need to be able to feed a growing population or

whatever the population looks like in a hundred years. If we don’t feed the population in

a hundred years, you’re going to have massive civil unrest and you’re going to have a

whole bunch of different problems.

Craige McKenzie: So, different problems, different challenges, different opportunities.

And technology. Goodness, who knows, look where we’ve come in 20 years, who

knows what we’re going to be doing. And there’s going to be autonomous vehicles, but

one of the things that may happen is we’ve got bigger and bigger vehicles and tractors

and whatever around the world, we may go the other way, where we’ve got small

autonomous vehicles, lighter footprint, a whole bunch of different things.

Craige McKenzie: But probably the biggest challenge globally is water. Doesn’t matter

whether it’s water quality, water quantity, too much, too little, wrong place, wrong time,

extreme events. It’s going to be the biggest challenge around the world.

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AgTech Bonus Episode Transcript

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will agriculture be like in 100 years?

Hannah Senior: Serial entrepreneur and food system investor, Peter Hertz grounded

his thoughts with the notion that 100 years is a blink of an eye for our planet. So,

humans should be humble in the face of nature’s long game.

Peter Hertz: I would say that the complexity of biological and human systems is

exceedingly high and I’m not optimistic that we are going to understand how all that

works in that time range. What we have to understand is our planet has evolved over

billions of years and my favourite line that I’ve heard from some entrepreneurs who

come to me and say, “Cows are inefficient.” Well, that’s a delightful statement to make

but cows have been around longer than you have and it’s very likely that evolution has

forced it to be quite efficient.

Peter Hertz: I am not expecting us to create a synthetic cow anytime soon that will

somehow deliver what we think the natural system does. What I would hope to see is a

food system that is actually grounded more in how natural systems already operate,

because the more we can align with nature, the more likely it’s going to work out in the

long run. And the more we decide, we know what we’re doing, the more often we’re

going to have unintended consequences. It may take us a while, but we’ll discover that

we’re killing people, and I’m sorry for the people that had to die in that process, but that

is the more dangerous path. What I would hope for in the hundred year timeline is a

food system that is aligned with how nature works. That would be my hope.

Hannah Senior: Daniel Zimmer, the Director of Sustainable Land Use at Climate-KIC,

echoed Peter Hertz’s thoughts of learning from nature in the next hundred years.

Hannah Senior: Predicting things is, of course, a very difficult exercise but obviously we

need to move toward much more agro-ecological principles. We need to learn from

nature and without more biodiversity in the soils, in particular, we will not be able to

function well. So, we need to reinvent completely our relation

with nature in the

agricultural sector and we need to do it particularly in our soils.

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Daniel Zimmer: When I was a student, soils were just considered as a black box,

basically, and you put a lot of powder, fertilisers or treatments, et cetera. This needs to

be completely changed. We need to understand all the ecological principles that are

important for our production, but for our health as well. We have had the tendency to

create and to generate our food through practices that have probably a big impact that

we do not understand well, that’s probably important on our health.

Hannah Senior: The WWF’s Global Food Lead Scientist, Brent Loken, considers that

greater biodiversity is key to the next century’s agricultural advancement.

Brent Loken: I would say that agriculture, in many ways, will not necessarily… I don’t

think there’s going to be radical changes in terms of – we’re going to look at “all the food

is going to pre-produced in labs”, “it’s going to be produced in vertical gardens” and

grown in ways that we’ve never seen before. I would say that, for the most part, farms

are farms and they’ve been this way for a long time. Even in a hundred years, we’re

going to know what a farm is, right? We’re going to know what it actually looks like.

Brent Loken: But what I’m hoping at in a hundred years, what we move towards, is

farming systems that are much more diverse, not necessarily growing one crop, maybe

growing multiple crops. Making sure that we’re farming the right crop in the right places,

knowing that, “Okay, what is the crop in this particular place that will have the lowest

impact?” Making sure that as we look at farming systems globally, that we’re producing

many types of foods, not just a few crops, such as rice, corn, soy, and wheat, but we’re

producing many different crops.

Brent Loken: We’ve got this resurgence of these ancient grains, maybe, that are

supporting local livelihoods. I think that those diverse systems where we walk onto a

farm and we see foods being grown, but we’re also seeing animals on the farm, a

diversity. Biologically rich places that we

know as supporting a thriving system of

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animals and people, right, all in that one place. That’s what I’m hoping farming systems

can actually look like.

Hannah Senior: Pete Nelson, the founder of the U.S. AgTech accelerator, AgLaunch,

also considers diversity, especially of crops, to be an important factor in the coming

years, while serving the reminder that even giants can be toppled in time.

Pete Nelson: If you close your eyes and you imagine some of the things that, when we

see them or we read them in a book, there’s no futuristic ag-book that has the whole

puzzle, but there’s some that have good pieces of the puzzle. We’re going to have a

much larger subset of the 32,000 potential plants where we grow obviously six, now,

that provide most of the caloric intake globally. And think about a hundred years from

now, we’re going to have 2000 plants that provide that in a much more dynamic way.

Pete Nelson: If you think about growing systems ranging from really interesting sort of

inter-species to indoor agriculture, to appropriate automation on a field level. I think

again, no one-size-fits-all. A lot of dynamic enterprises with a bunch of different scales

and different outputs. All of that will centre into a way of measuring sustainability, and

monetizing sustainability and data in a very different way that we think about it now.

We’ve got the famous slide now that shows a big X through Sears because they’ve

been fundamentally disrupted by groups like Amazon. A lot of the players that seem

strong now won’t exist a hundred years from now and which is an interesting thing to

think about.

Hannah Senior: The FAOs Francesco Tubiello considers system efficiency and

integrating new production techniques closer to urban areas to be important goals for

the coming generations.

Francesco Tubiello: In a hundred years from now, if we’re there, it’s because we’ve

solved these problems correctly, to some extent.

[He laughs] I have a vision of, in

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agriculture, a system that addresses many of the problems that we have today.

Therefore, I would like to think of production systems that are closer and more closely

integrated to urban areas. Maybe also some urban agriculture and vertical farming,

which we didn’t touch, which is still a possibility.

Francesco Tubiello: So, a system in any case that is much more efficient, not only in

how the land is used to produce food, but also in terms of its connection to the people,

distance, avoiding what we do today, right? Destroying an ecosystem somewhere in a

far away tropical country.

Francesco Tubiello: And if I may add, because we didn’t touch, we talk about

agriculture and we always miss on the ocean, the sea part, right? I mean, fish being

such a large provider of proteins. I do expect that probably we’ll be able to have

modern, more efficient system that take advantage of marine production a lot more and

better than we do today.

Hannah Senior: Journalist and author, Sarah Mock, wants to see farmland return to a

system of common ownership in the decades to come. But she also believes that

climate change has likely already sealed many of our fates.

Sarah Mock: I think we probably will be on a pretty severe path, climate change wise.

So, we’ll be experiencing significant disasters kind of all the time. I don’t know, but I also

think we probably will have adapted. Hot take perhaps – I don’t think we’ll be talking

about climate change that often. I think it will be kind of a moot point of facts that we just

all accept and we will be moving onto other… You know, like fighting wars over water

because there just is none in the west, figuring out how to desalinate salt water in an

actually effective way. Actually, using waste water is much more effective than

desalination but, we’ll all be drinking recycled water. Maybe the way we create or use

waste will be significantly different. That’s not a very bright idea without exogenous

factors that I could not possibly predict.

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will agriculture be like in 100 years?

Sarah Mock: I don’t really know how you would guess that some big change would

happen. But ideally what agriculture would look like in 2121, the vast majority of

American land in a common system. Like use-based access to farming, basically. If you

want a farm and you are good at farming and you can put together a farm business, you

can gain access to farmland. It cannot be held as an asset class. It cannot be held as

an investment class. It is publicly owned and as soon as your ability to use it as an

individual, as a group, lapses then it goes back into the commons.

Sarah Mock: I think we’ve missed the boat mostly on not having significant impacts

from climate change. We will, maybe, have migrated back from the coast. No one will

live in New Orleans, but people can live in Baton Rouge on their ocean front property.

No one will be able to live in Virginia Beach but people in Richmond will have really nice

oceanfront property. Florida, maybe just a net loss. California, tough. But who knows,

maybe we will have stopped exporting all our alfalfa from the central valley to Saudi

Arabia so we can actually grow food for people there.

Sarah Mock: Wyoming will somehow become like a bread basket state because of how

climate change is likely to shift. I think there is a world where we are dealing with such

severe refugee crisis from central America, that will be a big thing that we’re dealing

with, just finding places for relocated people and the idea that people will still be able to

hold massive amounts of land while tens of millions of refugees are flooding into the

country is kind of comical. So, maybe that’s the thing that will upset the current land

tenure system and change agriculture.

Sarah Mock: I still believe either way that we’re likely to not really be talking about it in

a hundred years. We will either have accepted it or we will have done enough about it.

Either way, we’re going to accept it, humans move on pretty quick. Right? We rode

horses into battle in 1920, basically, and then we put a man on the moon in 1969. So, in

40 years we went from animals to rockets and I think we can adjust to floods and the

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loss of coastal land, and probably even the death of millions of people, which is pretty

heartbreaking. Who knows? Maybe America will split into different countries. A hundred

years is a very long time to predict! [She laughs]

Hannah Senior: Ben Honan, at Amsterdam’s Climate-KIC, believes hints about where

we’re going are seen in a concept of future living provided by a company called

Superflux.

Ben Honan: A hundred years. Oh, that’ll be quite interesting. You know, there’s this

really interesting couple and they run Superflux, which is like futuristic environments.

They have a literal apartment that’s built a hundred years into the future, and there’s a

kind of washing machine that’s been pulled apart and repurposed as a herb-lettuce kind

of factory. So, in the absence of having thought about that more seriously, I would say,

or go Google “Superflux” and look at their future apartment and at that little washing

machine gadget.

Ben Honan: Because I think that there will be very high-tech, very local, very

personalised agriculture that is super low emissions and, somehow, also customised to

you and your genetics in a way that tries to make it better. I think we will be quite far

from the massive corn fields of America and the wheatbelt of Australia as well.

Hannah Senior: Kimberley Ansell, from new Zealand’s Te Hono, considers that future

disruption in the supply chain will shift consumer behaviour and expectations about

food.

Kimberley Ansell : There’s a whole lot of disruption going on with supply chain and I

feel personally it’s going to be a real mix of those traditional foods, albeit probably going

to really much more high end premium consumers who can afford to pay for this

particular cut of beef or this type of venison, and then all those other kind of futuristic

foods. So, the plant-based proteins, those cellular agriculture.

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Kimberley Ansell : I think there’s a lot of consumer push for nutrition, and there’s all

sorts of teas for skincare, and there’s really interesting stuff that’s coming out there that I

just don’t think we can really forecast until they turn up. I think that key things are

around environment, traceability, having authentic stories from where this produce is

coming from, and then that whole overlay of technology and how consumers actually

interact with their food and fibre, and the products that they’re actually consuming or

purchasing.

Hannah Senior: Juliet Ansell, no relation, Head of Global Science Innovation at the

Kiwi fruit company, Zespri International, foresees a heavy focus on zero waste and

vertical growing techniques for many crops and food stuffs. But she doesn’t envisage

outdoor growing being replaced altogether.

Juliet Ansell: I hope, because I think about this a lot, we’re going down a track of very

high tech, very precision horticulture. But I hope that there is still outdoor farming

agriculture. I think there’s always going to be a place for naturally-grown in the

environment, that really beautiful provenance of a healthy product.

Juliet Ansell: So, I think we’ll go two ways and I think that possibly would be the

premium brand. You know, “this was grown outdoors in New Zealand or in Italy”. But I

think we’ll also have this split where there’ll be the really high tech, grown close to

market, vertical, absolutely circular in terms of water and nutrients, only what’s needed

at exactly the right time to get to this fantastic quality because we have to feed a large

number of people in the world.

Juliet Ansell: To me, I think that’s where I would see it going, we’d do both really well.

And unfortunately, I think the land, the value of land and the way it’s being eaten up by

people, puts the outdoor one at risk but I would really hope that it’s there in the future

still. I mean, this is the thing. You can’t keep on using the land and not putting

something back into it. The way that we grow Kiwi fruit is actually already very much in

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What

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the regenerative horticultural practices because we know that you can’t just keep taking

out of the land. So, the indigenous people in New Zealand, the Maoris, actually have

much, much longer vision in terms of their business planning for the people and for the

land. They have 50 or a hundred year business plans because they understand that you

are looking after the land for the future generations.

Juliet Ansell: And I’d say that’s a theme that goes through a lot of Kiwi fruit growers as

well. Replanting, protecting the waterways, thinking about what agrichemicals we put on

and what we don’t. So, it’s about the land but it’s also about the community around that

land, keeping them safe. I mean, sustainable in the true sense of the word that it’s going

to be here in a hundred years.

Hannah Senior: Ethan Cleary, however, can see a future that allows farming without

stepping foot on the farm but recognizes that marrying technology with

multi-generational farming knowledge and instincts, will still be essential.

Ethan Cleary: A hundred years. I don’t know. I think there’s a lot of hype at the moment

around the metaverse and having all of these kind of persistent online kind of

existences happening. I could see that there will be that element of it. No matter where

you are in the world, you’ll be able to step into your fields, have a look around. You’ll be

able to run enhanced predictions, projections. You’ll be able to kind of do diagnosis

completely remotely. You’ll be able to multivariate test before you even put a seed in the

ground or, before you buy a livestock unit, you’ll be able to actually see the progeny

going forward and see the heritage going backwards. I think it’ll be very different than

what we have now, but people still need food and it’ll always be there.

Ethan Cleary: People said that horses will be gone but horses are now a pastime and

we still see the nostalgic look at people coming out in their horse and cart, going into

McDonald’s and stuff here. So, I think there will always be a place for certain elements

of agriculture, but I think the majority will have moved on into a pretty unrecognisable

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kind of approach. There’s a lot of farming in offices done now but I think that tradition is

there. The big thing that we try to do, particularly with the digital education, digital skills’

thing, is that you have to marry tradition, the wisdom of previous generations, with the

skills and the tools that are coming from newer generations.

Ethan Cleary: I know myself, I love nothing more than getting out and walking in our

fields. It’s a sense of something that connects you, going back generations. So, I don’t

know if that will ever be replaced, that type of feeling. But maybe in the evening when

you’re done your manual task, well, it’ll probably all be automated, then you could

possibly go in and future-project or do your multivariate testing as well. I still think

walking out into a field or going up and putting your hand around your best milker, it’s

unbeatable. It’s why farming is… Unless people have done it, won’t understand the

connection that’s there.

Hannah Senior: David Smith, founder of livestock GPS tracking company, Ceres Tag,

considers data to be the crop of the future.

David Smith: Oh, I think it’s going to be as much about data as the actual products that

are produced. I often say, when you buy a cow, you get the cow thrown in for free. What

you’re buying is the data.

Hannah Senior: A similar theme is picked up by Bethany Deshpande, CEO of the dairy

tech company SomaDetect. She also considers a focus on data to be essential to the

future of agriculture.

Bethany Deshpande: A hundred years from now, we will have at least another few

billion people on the planet. I think that we are living at a time, also with regards to

climate and everything, where doing things sustainably is absolutely critical. I think data

is one of the things, or monitoring is one of the things, that’s going to help us get

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smarter, better over time and hopefully more efficient in how we make our food and

raise livestock.

Bethany Deshpande: In terms of what I see, that is absolutely critical and really

automating that process as well. Even on a dairy, already we see a lot more jobs that

are more engineering focused, or that are way more data focused than maybe they

used to be. Getting that computer science level talent, engineering level talent, at the

farm and really helping to do what is needed so that we all get more efficient at these

various things, I think will probably be one of the biggest changes we see from now to a

hundred years.

Hannah Senior: Another AgTech entrepreneur, Ashwin Madgavkar, founder of Ceres

Imaging, expects automation and precision farming techniques to take centre stage for

future farmers, to help them battle the effects of climate change.

Ashwin Madgavkar: I think agriculture will be farmed at a plant level. Right now, people

make decisions on fields which are, depending on the crop, thousands, tens of

thousands, hundreds of thousands of plants and they’ll make a blanket decision there. I

see the world where we’re putting the right amount in the right place at the right time for

truly precision farming. That’s really going to be enabled by technology.

Ashwin Madgavkar: That’s going to make the sector far more sustainable because I

think weather variability and climate change

is only going to amplify a lot of the

shortages and effects that we’re doing right

now. It’s also going to make it more

productive and it’s going to make it more automated. These decisions will feed into a

tractor, or a robot, or a driverless tractor, or whatever that’s going to go and apply that.

It’s going to make precision farming at scale even easier and more automated than it is

today.

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Hannah Senior: Agtech veteran, Adrian Percy, reflects on the sheer pace of change,

believing that in a century technology advancements will create virtually unrecognisable

farming practices.

Adrian Percy: Nothing like it is today. We will see much more technology. We will see a

completely digitised food system and we will see, I think, lower use of labour in the field.

A lot of those menial tasks that no one really wants to do going away and being

replaced by robots and other new equipment. I think agriculture will be largely grown

indoors or food will be largely grown indoors as well, in a hundred years. So let’s see. I

won’t be around then! [He laughs] but I’d love to find out and fast forward.

Adrian Percy: Standing in the way is probably the inheritance that we have, the

traditions that we have to a degree, the lack of really new thinking, the lack of new

technology or the available new technology. The fact that governments are not yet

sufficiently tuned into the needs of agriculture. So, a lot of hurdles to overcome.

Hannah Senior: We end with a Senior Investment strategist at UBS, Wayne Gordon,

who predicts that although much of farming in 2122 will be unrecognisable to us today,

we will continue to value the deeply embedded need for cultural and social practices

around food and eating.

Wayne Gordon: I think it’ll look vastly different in the sense that a lot more products will

be cultivated through cell-based agriculture, for example particularly in proteins. We will

become better at managing water resources simply because they would’ve become

scarcer.

Wayne Gordon: Having said that, I still think there is a significant place, and I use the

word traditional in more of a geographical sense, I think there are still significant

opportunities for broadacre agriculture to continue to conduct operations. Obviously not

as we see them today but not that dissimilar, with a lot more emphasis on data, data

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management, to make key management decisions. There’ll be a lot greater focus on the

type of food we eat. Things like food for health reasons, the utilisation of food in

medicine. Those elements will actually embed agriculture more in the day to day life of

consumers than it does today. I think the consumer in the future will be completely

aware of where the food comes from, how that food interacts in its diet, how that food is

adding to the overall nutrition and health of our bodies.

Wayne Gordon: At the same time, we won’t lose the enjoyment for food. I think that’s

really key that while yes, we will produce cell-based agriculture and it will provide an

enormous amount of our nutrition that we consume every day, at the same time there’s

going to be a great uniqueness still about buying wine from Burgundy, and so forth. You

know, of course, a lot of this is predicated on us making significant inroads into the

mitigation of the changes in our climate, the mitigation and an adaptation to what will be

a changing climate over the next hundred years. But as food has been an immense

pleasure for thousands of years, it will be the same in that context, looking forward a

hundred years.

Wayne Gordon: How we produce that food and the type of products in which we

consume on a day to day basis clearly will change significantly, but we’ll still get a great

deal of enjoyment and pleasure out of where food is produced and how food is

produced, and the unique way in which many producers bring those products to market.

That sort of interaction between technology and, I guess if you can say, history and

provenance I think will become more embedded in how we look at food and agriculture

in a hundred years.

Hannah Senior: So, there we have it. Food for thought about future farming. A range

of views that strike me as exciting and sometimes alarming in equal measure. What do

you think agriculture will look like in a hundred years? What kind of future would you like

to create? Share your thoughts and tag me on LinkedIn or Twitter using the hashtag

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What

will agriculture be like in 100 years?

#InnovatingAgTech, or contact me via agtechthinking.com. I look forward to hearing

your thoughts and thank you for listening.

[Theme music plays]

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What

will agriculture be like in 100 years?