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Agritech, or Agtech, encompasses everything from better ways to handle pig slurry to using satellite data to measure crop growth. In all its facets, it’s close to my heart. This blog shares lessons I learn & questions I encounter from a huge wave of innovation in the way we produce food, use our soils, handle our waste etc. I also explore how innovative new companies are reshaping this sector.
Together, innovation and entrepreneurship will allow us to feed the growing and changing demands of human nutrition around the world, while reducing our sometimes-appalling environmental impact, despite a changing climate.
My background: I'm an entrepreneur with a very focused, international Agtech business. I’m on the board of the UK’s Agritech centre for crops & I've co-authored academic papers associated with plant breeding. My earlier career included as a globe-trotting strategy consultant and a ground-breaking online marketer.